PUBLIC RELATIONS

"How to Win Friends and Influence People"
Dale Carnegie
"Putting the Public Back in Public Relations"
Brian Solis, Deirdre Breakenridge
"Spin: How to Turn the Power of the Press to Your Advantage"
Michael S. Sitrick
"Impact"
Ken McArthur
"The New Rules of Marketing & PR"
David Meerman Scott
"A Cognitive Psychology of Mass Communication"
Richard Harris
"Reputation Rules: Strategies for Building Your Company's Most Valuable Asset"
Daniel Diermeier
"Crystallizing Public Opinion"
Edward L. Bernays

"The Tipping Point: How Little Things Can Make a Big Difference"
Malcolm Gladwell

"Guerrilla PR"
Michael Levine