MARCH 2012

Samoylov Steinhauser adds the App Promotion to the list of services. Today, applications are an integral part of the infrastructure of businesses and the lives of consumers. The number of applications on the market is growing rapidly, and soon may become as an important platform as once websites were for communicating the image of a leading company.

As a rule, different media channels are needed to build a rapport and relationship with the target audience. When the branded applications fall into the space of a private user, an improvement in the quality of contact with the brand occurs as customers are more willing to initiate the communication.

Andrew Zelenskiy, Head of Internet Communication, says, “the increasing competition in the industry makes positive word of mouth insufficient for achieving target KPIs. It requires an aggressive integrated approach that involves various communication channels, including mass media.”

The new product offers more than 30 different tools, including: Search Engine Optimization, developing articles and press releases and spreading them, local promo websites, Q&A, Social Media Marketing, special projects and activities, Co-Marketing campaigns, creating presentations, media planning and placement, regular monitoring, and working with opinions/reviews.

About Samoylov Steinhauser
Samoylov Steinhauser is a Swiss-Russian partnership of experienced consultants practicing in Marketing and PR. Since 2005, the PR firm develops and executes complete communication campaigns that involve strategy analysis, marketing, public relations, and special events. Samoylov Steinhauser offers specialized service packages in the areas: Technology, Hospitality, Food and Beverage, Manufacturing, Transport and Logistics, Sport and Wellness, Fashion and Beauty. The PR firm’s vocation is to immerse deeply into the client’s business in order to analyze all the risks and factors and to work coherently with the established strategy in a structured way, involving the application of every individual’s talent to the maximum. For additional information: www.samoylovsteinhauser.com

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