The structure of global demand has changed over time. Today everything revolves around the client.

Branding consists of visual and verbal elements that define the lines of a company or product, and are used to build ways for communicating with the prospect and customer. The outcome is a lasting image in the minds of the target audience and a strong step towards placing the product in a leading position of the market segment.

Strong brands are characterized by their language, style and philosophy; which accomplish clear communication channels with clients, partners and the target audience.

Samoylov Steinhauser offers high-quality multi-level elaboration of your brand in all communication channels. Our aim is to make it possible for companies to find their target audience and to plant their unique brands in the consciousness of the consumer.

The reasons for branding and re-branding involve: new positioning of companies, new product or service launches, corporate culture re-structuring, product differentiation from competitors or IPO listing preparation.

Steps:


  • Brand research
  • Research and key audience analysis
  • Competitor analysis
  • Brand auditing
  • Risks and perspectives of re-branding
  • Brand architecture
  • Point of customer contact
  • Brand idea and positioning
  • Naming
  • Visual elements of the firm style
  • Verbal elements of the firm style (mission, slogan, philosophy)
  • Brand communication policy
  • Sponsoring and co-branding policy
  • Brand launch
  • Marketing communication strategy (for on-going support of communication aims and promotion)
  • Top management branding

Main Areas of Practice:


  • Corporate branding
  • Industrial branding
  • Exhibitions and forum branding
  • Hotels, restaurants and cafe solutions
  • Real estate branding